It’s a new system camera that will overturn the paradigm of digital cameras. It’s a tool that gives the user the joy of a new camera life that they themselves are yet to discover. The Nikon Z7 II was Nikons flagship full-frame mirrorless camera until the mighty Z9 came along. It’s a camera body that changes its configuration with great flexibility centered around the user. The Nikon Z6 II is a light refresh of the original Z6, with a second memory card slot and a faster processor bringing a bump to burst shooting, now up to 14fps. Making it a top priority to realize these three concepts all at once and without requiring any trade-offs, SIGMA selected only the elements and mechanisms that were truly needed with no compromise to create the SIGMA fp as the embodiment of an entirely new digital camera that SIGMA can offer the world. Seamless/Full-fledged, liberating shooting functionsĪ highly intuitive UI that allows one to move between full-fledged still and cine shooting modes with just one finger, adding user ease that goes beyond style and genre differences. A superb build quality makes the camera the perfect linchpin of a high-performance lens system.Īn open and liberal system that allows one to pair the camera with lenses and accessories, whether from SIGMA or other brands, using a variety of attachments, complete with versatile scalability that makes the camera adaptable to any scenes. With impressive portability, power, and the smallest and lightest body possible, one can express their creative ideas whenever they want, combined with a full-frame sensor that is suitable for serious occasions without compromising on image quality. As a result, SIGMA set itself to develop a user-oriented digital camera that reflected the idea of “how a camera can be” in a more flexible and true-to-life manner, without conforming to manufacturers’ ideas of camera-centric categories and hierarchy. In this day and age when one user may have both a high-performance interchangeable lens camera and a smartphone camera, using them flexibly according to specific purposes and settings, SIGMA stopped and questioned the inherent value of a digital camera. The environment that surrounds shooting and art creation is undergoing radical changes. SIGMA’s take on an entirely new system camera, the world’s smallest and lightest pocketable full-frame camera is here. A “pocketable full-frame” camera: SIGMA fp, is now available. As seen in the chart below the lightest full-frame mirrorless camera and super zoom is the Sony ZV-E1. Regardless of the differences in shooting scenes and styles, or genre boundaries between stills and videos, this new camera is set to expand the freedom and possibilities in image shooting and art creationfurther than ever before. Unlike DSLR cameras, which use mirrors to reflect light into the viewfinder, mirrorless cameras use electronic viewfinders or LCD screens to display the image in real time. Only available from our exclusive L mount stockists. In a full frame mirrorless camera, it is the world’s first 5 axis in body image stabilization in a full frame camera.
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